Livros sobre inovação indicados para empreendedores

“Brand From the Inside”

Os especialistas Libby Sartain e Mark Schumann falam sobre os caminhos para empresas fortalecerem suas marcas. Há um passo-a-passo sobre como motivar os funcionários a inovar a favor da marca do negócio. O segredo é que a equipe da empresa seja o principal divulgador da empresa no mercado.

“Brand From the Inside: eight essentials to emotionally connect your employees to your business”, de Mark Schumann e Libby Sartain (Editora John Wiley Professionals, a partir de R$ 63, em inglês)

Books on innovation suitable for entrepreneurs

"Brand From the Inside"

Experts Libby Sartain and Mark Schumann talk about ways for companies to strengthen their brands. There is a step-by-step instructions on how to motivate employees to innovate in favor of the business brand. The secret is that the company's staff is the main promoter of the company on the market.

"Brand From the Inside: eight essentials to emotionally connect your employees to your business," Mark Schumann and Libby Sartain (Publisher John Wiley Professionals from R $ 63, in English)