The 11 questions to answer before you start your business

1-His idea has a positive impact? To earn money from your customer, you should make his life better. No one will pay you simply because you are "joker", unless you are a comedian.

2-Does your company have a mantra? Do not spend time on a long mission, boring and useless, do a mantra for your company: a short phrase that states what it does. Example Empreendemia: "entrepreneurship without stalling."

3-Have you ever left the place? Planning is very important, but if you do not try to get the ball rolling, you never know if it rolls or not. Experiment, place your product in the square and get feedback. How would our master Guy, "at the beginning: do not worry, be crappy."

4-Do you have a business model? Knowing how your idea turns money is essential, spectacular as it is, it must also be sustainable. Be simple and specific.

4.1-You know how to make money while your product does not generate revenue? Dealing with products usually requires more capital - to acquire funds to finance it, provides a service connected to the area and, therefore, increase its contacts in it.

5-You have a list of milestones, tasks and assumptions? Starting a business is not only conceptually difficult, but in practice as well. A list of these 3 points targeting the short term will help you keep everything in mind and analyze the progress of the opening of your business.

6-Have a niche market? Know who your customer. After that, go talk to him and see if he really needs your product and how much would pay for it.

7-You have a presentation with 10 slides that spend less than 20 minutes? A good entrepreneur presents his idea for everyone (friend, investor, possible partner, employee etc.). Do not waste the time of others speaking: be concise and spend the rest listening.

8-Are you willing to hire people "imperfect" but passionate about their product, and the best people you? Ignore the irrelevant and avoid an avalanche of imbeciles.

9 Your prodto is easy to understand and use? Be simple and fast makes you receive quick feedback. Also, do not panic because your product is sold for a purpose not provided, just keep selling and do not complain (to know why can help).

10-The imbeciles are discouraging you? Many are afraid to undertake or even not able to speak and that you are the same. Do not be discouraged, trust your steps and go straight.

11 Are you willing to do what is right? Risk fines, imprisonment or even conscience compensate not do things wrong / illegal. Entrepreneurs have character and care about doing what is right - we are part of society, we must contribute to it.