# 1 - Make a general assessment:
Enjoy the year beginning and take the time to check with your team as was the performance last year, which goals were achieved, which were not and the possible causes. Turn information into graphs, reports and other tools that can help the team and managers to view the company on the scenario in which it is inserted. Be extremely rational and objective.
# 2 - Develop a positive mental attitude:
The human being is the only living being on the planet that you can choose several different meanings for the same event. Having a positive approach leads to proactive attitudes. Seek solutions, not problems. Look for opportunities. Be optimist. History shows that successful people, regardless of obstacles, challenges and crises, have managed to maintain a positive mental attitude.
# 3 - Face the facts:
The global crisis exists. And although Brazil find a very favorable environment compared to most countries (I would even say it is the best scenario!) Is not very smart to pretend that nothing will change, there will be no slowing economy. Now it's time for the real economy. Companies need to constantly improve their management at all levels. It is time to clearly identify and face any challenges and obstacles with the best solutions.
# 4 - Speed is critical:
The watchword today is competitiveness. A large part of the companies and their sales increased driven by strong demand in the economy and now the reality is different. In this scenario you must have speed to make the right decisions and even faster to make adjustments that may be necessary along the way. It is better to err adjusting and quickly adapt than waiting a miracle happen.
# 5 - Innovation and Creativity:
Gather and listen to your meetings sales team (with the agenda and set focus) to find solutions. There are hundreds of real and inspiring stories of successful people and businesses who have found opportunity in the crisis, while some cry, others make money by selling scarves.
# 6 - carefully monitor the market, competition and economy:
We are in the information age. Who has the most accurate information and quickly gaining ground and comes out ahead. In addition, be attentive to suit the new market realities and follow the steps in the competition and especially, what results they are getting, modeling their strengths.
# 7 - Retain your customers:
recent research of renowned institutions more than prove that winning a new customer is much more expensive and time consuming than keeping those you already have, therefore, do everything to retain their customers, it is much easier for you to sell more to these customers , which you already have a bond of trust. Remember that competition will now be even more fierce and the customer will not think twice about switching suppliers meet many benefits the most.
# 8 - Invest in the training of people and the favorable organizational climate:
We have never had so much information, research and metrics results that prove so exactly the greatest efficiency of companies investing in the human factor and the organizational climate. A more pleasant and harmonious environment is synonymous with increased productivity. Investing in people is no more difference, but rather need to survive! By the way, what is the frequency that you train your sales team?
# 9 - Understand the real needs of your customer:
This is one of the most common mistakes sellers. Often they talk more than listening, but hearing that we can understand what really the customer / company needs to meet your needs. In times of crisis, customer tolerance decreases, the demand increases, so understand what really the customer needs is a fundamental need to save time and be more assertive!
# 10 - Believe in your product, your company and especially in YOU:
The history of mankind shows over the years that people who won in life (and sales) developed an unshakable conviction, is what sells can bring real benefits to your customers, your company is the best or especially you is a person endowed with infinite capabilities and possibilities ... All creation begins in the mind! Think about it!
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