How to get investment before launching your product

How to get investment early on

When we talk to entrepreneurs about what keeps them from getting one of the things that draws more attention is the question of how to get investment for your company.

On the one hand, it is very difficult to get an investor to inject money into an idea that is still on paper and was not purchased by any customer (there are even cases, but they are rare exceptions, usually explained by previous successes that entrepreneur).
On the other, there is a very cool technique that can help you both to raise money directly, as an aid talks with foreign investors: sell your product before it is ready.

At first, show demand is by far its biggest progressoÉ very common sign we see so focused entrepreneurs in developing your product, it is as if they are just looking at their navels.
Why not sell something before that exist? When you arrive in a stall and asks a hot dog, I doubt he is ready waiting for you. 99.99% of the time you have to make a "bet" on a product that is not ready yet.
Applying the concept of hot dog to your initial investment
Using the same logic of the hot dog stall, to be able to sell to your customer even before the product is ready, you need to demonstrate:

Value proposition - The best way to do this is to try to personally sell to the largest number of people and capture the interest and possible objections to be counteracted in your sales pitch
Credibility - A professional visual identity at the time to present your business is essential
Know-how - No one will buy from you if you do not feel confident that you are actually able to deliver that project
Social Proof - The more customers initially buy from you, the easier it will be to make new sales
Okay! And how do I put this into practice?
Of course there are many ways to do this, but today I would like to talk about a specific well for those who want to get investment for ideas on paper, a crowdfunding platform (financing by the crowd).

In practical terms, crowdfunding platform allows you to create a page for your project and raise capital through it.
Contributions may range from simple purchase your product with discount (if you sell R $ 50 when released, is more than just sell for about US $ 35 for those who bet before the idea), even special gifts like having your name presnete the product, as in the case of books.