KPIs: why they are essential to measure your success?

But what exactly does this acronym? KPI is an acronym in English: Key Performance Indicator (in Portuguese, Performance Indicator Key), which allows better measurement. KPIs are also known as KSI (Key Success Indicator) .This is a tool that enables managers to communicate the company's development to his subordinates, quantifying the performance and activity of employees.



KPI metric is the same as?

KPIs act through the raw metrics. While metrics provide closed data as source of traffic per session visitors and bounce rate, KPIs are works carried out over the métricas.Uma metric becomes a key indicator when it becomes relevant to a strategy. In simpler words, the KPI indicates whether a conversion goal has been achieved.

Examples of KPIs

When we speak of success in a business or strategy, then comes the next question: how to measure the results There are several ways to do this, using indicators of productivity, quality, capacity, between outros.De practice, if the manager wants to measure the responsiveness of an operational process, it will be backed in capacity indicators.

KPIs that can not be left out

If you are inside the jersey Inboud Marketing, you will certainly need some specific key indicators to structure your strategy.

Organic traffic: those visitors who arrive autonomously on your site are included in organic traffic. This means that they did not click on a paid ad on Google or Facebook to find you. Already you can see that the health of your site or blog is good!
lead conversion rate: to understand if there is engagement of your website visitors, bet that rate. She will point you if there are any interactive commands for visitors to leave their contacts and reduce the cost of customer acquisition.
buyers Conversion Rate: This indicator will show you if your content is bringing qualified leads and aligned with the purpose of your company.
email marketing performance: If your email database grows, engagement and opening e-mails should also grow. This rate shows the contents of triggered emails are in accordance with the leads.
social impact: here we not only measure Tanned and shares on social networks, but rather as an article engagement will take into particular network.
Choosing a main KPI

The first step to make a definition of a good main KPI is the availability of data to be measured. To find out how many visitors visit your page, you must have a system (like Google Analytics) up and running!

primary KPIs


Speaking of strategy and results, we deal directly from primary KPIs. Are they interested the directors of your business! They translate if you are within the scope and is bringing tangible results for the company.

secondary KPIs


To care for and treat the staff and achievement of goals, use the side KPIs. They are used to strengthen the primary, reflecting the strategic management is the way it should.

Choose a KPI SMART!

A KPI need to be smart, you already know. But what exactly is the SMART construction?

Specific (Specific): the result expected by the company should be clear.
Measurable: as already mentioned, the data to be measured must be available.
Attainable: The goal should be realistic, even challenging!
Material: also already explained, so do not want to measure Tanned and shares on social networks. Choose a key indicator that is aligned with your planning.

Time: set a appropriate term is essential to succeed in choosing the main KPI.
KPIs and Digital Marketing

The absolute control of your business is crucial to identify bottlenecks in the sales funnel. If you realize that your site is not generating leads, ie, the conversion rate is low, it's time to think of Digital Marketing strategies específicas.O brought a facility to measure the results of the company's strategies. Still, there are challenges that, if not studied, can mask failures and strategic mistakes.

KPI in Excel and WordPress

If you are already familiar with all of the above information, probably you heard the term dashboard, referring to Excel. Many managers use this tool to manage their key indicators and track all results.